Straight up raising queer voices
PrideAM
We’re promoting and celebrating 2SLGBTQI+ people in the marketing and advertising world.
To build a space where the community and allies can meet likeminded people and share stories that challenge industry standards.
Society has made strides to support the 2SLGBTQI+ community, but it’s still far from perfect.
We’re here to make the marketing industry a better place by straight up raising queer voices.
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PrideAM Connect – January 2026
AdvertisingEventsMarketingJoin us for a roundtable discussion with industry leaders Kaia Kim and Paul Rivait

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PrideAM Connect – November 2025
AdvertisingEventsMarketingJoin us for a roundtable discussion with industry leaders Jane Hope and Chris McBride

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Where Did the Rainbows Go? Why Brands Need to Show Up for Pride, Especially Now
2SLGBTQI+AdvertisingAgenciesBrandsBusinessesDiversityLGBTQ+MarketingPrideAMThe PrideAM Board issues a call-in, not a call-out: support Queer communities loudly, visibly, and year-round, not just when it’s convenient.

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2024 Community Survey
AdvertisingAgenciesBrandsCommunityDiversityLGBTQ+MarketersMarketingPrideAMSurveyParticipate in our future. As part of our commitment to fostering an inclusive and supportive environment in the advertising and marketing industries, we invite you to take part in our 2024 Community Survey.

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Genie Gurnani Becomes Inaugural Chair of the 2024 PrideAM Awards.
AdvertisingAwardsDiversityLGBTQ+MarketersMarketingPrideAMPrideAM AwardsIn Gurnani’s role as the Chair, they are poised to spearhead a transformative vision that celebrates exceptional marketing endeavours within the 2SLGBTQ+ community.

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Introducing the Inaugural PrideAM Awards
AdvertisingAgenciesAwardsBrandsDiversityInclusivityMarketingPrideAMPrideAM AwardsWe are excited to unveil the first-ever PrideAM Awards. Open to global applicants, this prestigious event recognizes outstanding achievements in marketing to and with the 2SLGBTQ+ community.

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Gender Affirming Insurance Benefits List
2-SpiritAgenciesBusinessesCanadaDiversityLGBTQ+MarketersNon-BinaryTransAgencies and brands in Canada are already offering gender affirming insurance as part of their benefits packages.

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Even with some players offside, the NHL must keeping playing with Pride
AdvertisingBrandsCanadaDiversityLGBTQ+MarketersMarketingSam ArchibaldSponsorshipUnited StatesPride Nights are bright opportunities for marketers and brands

